So Paul, what do people need to look out for and be aware of when they’re setting up their first website?
When you’re setting up a new website, and starting out, there are two ways you can go. You can either build it yourself or go to a professional. Whichever way you go, or whichever way you do it (both work to some extent. Obviously it’s better going to a professional because they know what they’re doing) there are a number of things you need to think about:
#1. BrandingSo, you need to get your logo on there, your colour scheme and fonts all set up so that there’s consistency across the site.
#2. ConsistencyMake sure all your pages follow the same sort of layout and the same sort of look and feel. Otherwise, you end up, not with a website, but with a collection of pages, which doesn’t work.
#3. CompatibilityMake sure your website is designed to work on all devices, whether it’s a tiny little mobile or a 27” monitor. It needs to work and it isn’t just a matter of shrinking it down. There’s a number of different things you need to think about when you’re doing that to make it work better.
Something else that a lot of people don’t think about is compatibility with different browsers. So, if you’re using Microsoft Edge, or you’re on a Mac using Safari, or Chrome or Firefox. They all have little different oddities where things don’t always work like they should on them. You need to know about them because sometimes you’ll build something and it looks fine, then you’ll go to another browser and it just looks total rubbish. So it’s a really important thing to worry about.
#4. ContentFinally, the content, the copy, the images. Don’t use really cheap free images that look really business-y and stuff because they just look terrible. Spend a bit of money on images if you can, go to somewhere like iStock where you get really good quality images. They cost a bit of money but they’re good quality.
Make sure all the copy (the writing) on there is Clear, Concise and Compelling as Stephen Church the Copywriter advocates. Say what you need to say. You don’t need to put everything you do on your website. It’s like a shop window, you don’t need to put everything that’s in the store in the window, just enough to entice people in to come and talk. That’s what it is, like a CV for your business.
JULIE:Brilliant, brilliant! Thank you so much Paul, there are some really good tips there and I hope that’s going to help you if you’re setting up your business and you’re thinking about your website.
Next time, we’re going to be inviting Mark Costa along, he’s a graphic designer, and he’s going to be talking to you about branding. What’s really interesting is that both Mark and Paul built our website. Mark did all the design, Paul actually built the website, so if you really want to check out their handiwork, pop onto our website: www.thesales-manager.co.uk.
Paul, if anyone wants to ask your advice, where do they go? How can they contact you?
T: 07809 677628
Thanks, Paul! Catch up soon.
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